Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers - Dunsmozhe.ga

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers par Geoffrey A. Moore

Titre de livre: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Éditeur: HarperBusiness

ISBN: 0062292986

Auteur: Geoffrey A. Moore

Geoffrey A. Moore avec Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

  • The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
  • The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
  • Hooked: How to Build Habit-Forming Products
  • Zero to One: Notes on Start Ups, or How to Build the Future
  • Contagious: How to Build Word of Mouth in the Digital Age
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal